nullPandora Was Founded In 1982 By Danish Goldsmith Per Enevoldsen And, His Then Wife, Winnie Enevoldsen.The Pair Began On A Small Scale By Importing Jewellery From Thailand And Selling To Consumers.In 1987, The Company Ended Its Retail Operations And Became A Pure Wholesaler; Two Years Later Enevoldsen Hired In House Designers And Established A Manufacturing Site In Thailand, Where It Is Still Located. With Low Production Costs And An Efficient Supply Chain, The Enevoldsens Could Provide Affordable, Hand Finished Jewellery For The Mass Market. Pandora'S Collection Grew To Include An Assortment Of Rings, Necklaces, Earrings And Watches. It Started Selling Its Signature Charm Bracelets In 2000 After Several Years Of Development, Protected By A Patent.The Danish Private Equity Group Axcel Bought A 60% Stake In The Company From The Enevoldsen Family In 2008. Shares Totalling Dkk 9.96 Billion (Us$ 1.84 Billion) Were Sold In An Ipo In October 2010, One Of The Biggest Ipos In Europe That Year, Giving Pandora A Market Capitalisation Of Around Dkk 27 Billion.The Company Is Publicly Listed On The Nasdaq Omx Copenhagen Stock Exchange In Denmark And Is A Component Of The Omx Copenhagen 20 Index.
