nullIntroducing Purple Shampoo From Elvive Colour Protect, Britain'S Number 1 For Coloured Hair.* Highlighted Brunette, Blonde, And Grey Hair. Can Become Yellow And Brassy Over Time. </P><B>How Does It Work? </B><Br>Purple Colour Is The Opposite To Yellow On The Colour Wheel, The Purple Within The Purple Shampoo Formula, Helps Neutralise Yellow Tones. Purple Shampoo Is Also Known As Silver Shampoo. <Br>Our New Specialist Colour Correcting Purple Formula Nourishes Hair & Neutralises Unwanted Yellow, Orange, And Brassy Tones In Just One Use, To Help Leave Hair Looking Bright And Beautiful.</P> Use Once A Week After Purple Shampoo To Complement Your Regular Elvive Colour Protect Routine. <Br>Apply On Damp Hair And Leave For 5 Minutes Before Rinsing Well. </P><B>Expert Tip:</B><Br> On Grey Hair, Rinse After One Minute. <Br>Optimise The Effect On Highlighted Brunette Hair By Leaving For Up To 10 Minutes Before Rinsing. Suitable For Blonde, Highlighted, And Silver Hair. </P>*2018 Nielsen Data, Value & Units, Hair Care (Client Defined) 52 W/E 06/10/18 Gb Total Coverage
